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Web Development Life Cycle


Have you heard of the Software Development Life Cycle?

Chances are you have, but did you know that many of the principles that the SDLC can also be applied to web development?

Here is the software development life cycle:

Let us take that life cycle and apply it to Web Development:

  1. Planning – In the planning stage, you begin by looking at what the company or individual may currently have in place.  Generally, you look through the project to see what can be improved or changed.  Most often the company is looking for something different or an update of their old website.  If the website is really old they generally want to scrap the old one and completely redesign.
  2. Analysis – This is where you dig deep in what the company is looking for in their website and web systems.  You find out how the company uses the website to do business.  You further discuss what things the company or individual think are missing.  What could be improved or changed?  Take a closer look at the layout of the website.  What can be streamlined? Improved? Changed? Chucked completely?
  3. Design – In this phase, an initial design is created and the company will take a look and generally, there will be multiple revisions before a final design is decided upon.
  4. Implementation – In this phase of the web development, the design of the website will commence.  In this phase generally, what will work from the initial design will be discovered and improved upon or changed as needed.
  5. Testing and Integration – In this phase, all aspects of the website and its interactivity will be tested.  This includes any links or buttons to make sure they go where they are supposed to go.  This is also where any existing systems or new systems will be integrated into the website and tested for bugs.
  6. Maintenance – In this phase, the website is continuously improved and updated as needed with up to date data and information.  Also in this phase, you will repeat the life cycle in general as you add new elements and implementations.

We must react with LOVE.


I had planned on writing a post today about what I do and why, but when I woke up this morning and saw the news I knew I had to speak of LOVE. The Vegas Tragedy is just one of all too many tragic shootings that are becoming all too common in our lives. It troubles my heart, every time one happens.  I struggle with what can I do.  I do not have much to give to any cause.  Prayers and kind thoughts are nice but rather useless to the people who have lost their lives and their dear ones that have to live without them.

We can put more regulations on guns and gun controls, but that argument seems to be one that just keeps going round and round with no one willing to budge on either side.  The truth is no matter how much you regulate the guns a determined person will still manage to get them.  Most of the time the ones that do this are people you would never have suspected or thought would do it.  I know this because I knew someone who did brutally murder others.  Someone who was my friend.  The awful thing is the signs were there but I and my other friends missed them completely.

We as a people must be more diligent and more observant.  We need to look with our eyes and feel with our hearts.  Someone who does this feels isolated and unheard.  Generally, it starts out small and the more they are rejected and hurt the more they isolate themselves. The more they isolate themselves the more hurt and angry they become.  We as a people need to find people who are hurting and feeling unheard.  We need to find them and listen to them.  Listen to them and do all we can to help them.  We also need to react with LOVE.  Love to the people who were lost.  Love to the people who knew the people lost.

We must also give love to the family and loved ones of the one who did this awful thing.  For they will suffer the most as they will have to live with the fact that they did not see the signs and get him the help he needed to prevent this awful tragedy.

Hug your friends and tell them you love them.   I send you my love today.

5 plugins I recommend for my clients

Contact Form 7

1.  Contact Form 7

Contact Form 7 is free, easy to use, and simple form creation plugin.  The wonderful thing about this plugin is the fact that it has many add-ons that further diversify its usefulness.  This plugin also has quite a bit of documentation behind it as well as an extensive FAQ.  They also offer a support forum to help you with customization and technical problems.


Updraft Plus

2.  Updraft Plus

Updraft Plus is a free with a premium option back up plugin for WordPress.  You have two options for backing up your entire site.  You can back up on Google Drive or you can back up on Dropbox.   You have more back up options with the premium version of the plugin.  It backs up your database, plugins, themes, uploads, etc.  It is ideal to back up at least once a week just in case something happens and you need to go back.


Google Analytics Dashboard for WP

3.  Google Analytics Dashboard for WP

Google Analytics Dashboard for WP adds an analytics line graph to your dashboard to give you a first hand look at your data.  Its handy to see what is going on at a glance on a day to day basis.


W3 Total Cache

4.  W3 Total Cache

W3 Total Cache is ideal for anyone who has a very graphic intensive site.  This plugin cache’s your pages so that there is less server load and the pages load faster and help keep your users with you longer. This in turn creates a greater chance of conversion which is ultimately what you want.




Strangely enough I just discovered IFTTT.  Its a brilliant tool that connects social media and your various other tools to create even more automation.  In fact, I used IFTTT to share this blog post on Twitter, Facebook, and LinkedIn.  This brief description barely even scratches the surface of the diversity that IFTTT creates in its automation recipes.

The Magic of Time

Time, there never seems to be enough of it.  We all find ourselves saying that.  Somehow more often than not time just seems to get away from us.  It does not always need to be that way.

1.  Rome was not built in one day.

In a society of the information super highway, we have grown used to the ability of getting the information we need immediately when we want it.  Because of that we expect to start new things and see immediate results.  So many people start new things and quit before they even really gave it a chance because they are not seeing results right away.  Discouraged they do not think they will ever change or see the result they want.

The truth is no lasting change will happen overnight.  Lasting change happens gradually over time.  It starts out with that one small change you make today and compounds over time to create a massive and extraordinary result.

A prime example of the Magic of Time is the Grand Canyon.  The Grand Canyon is the result of a small stream of water slowly but surely eating little bits and pieces of the rocks and dirt from the earth.  The result is an astoundingly breathtaking natural  canyon that is famous across the globe.

2. Break it down…

You have huge goals and they may seem almost impossible.  Stop looking at the big picture.  Break the huge goal into small bite-sized easily achievable goals.  Here is what you need to do.

  • Write down your Ultimate Goal.
  • Write down your Checkpoints or Medium Goals that will lead you to your Ultimate Goal.
  • Then write down the action items that will lead you to make your medium goals.
  • After some time you will be amazed how much you have accomplished.

When you have small checkpoints to shoot for and when you make them it will make the larger goal all the more attainable.  You will also feel incredibly amazing when you crush those goals like they are nothing!


3.  How do I find more time?

As we discussed before time is precious but magical and it always seems to be slipping away.  Here are a few quick and easy things you can do to give you more time for the things you want to do.

  • Get up earlier- it could be as simple as 30 extra minutes but you will be amazed how much more you get done.
  • Schedule everything –  If it is not on your calendar then you do not do it.  But be flexible.  Sometimes you have to make adjustments.
  • Make time for you – No one can give from an empty well.  Make sure to schedule time for you to feed your soul.
  • Go to bed earlier – Listen to your body and do what it is telling you.  Yes sometimes this is not possible, but how many times have you stayed up later just cause you wanted me time.  If you are scheduling me time, then you should be able to go to bed earlier too.
  • Be authentic – What?  What does that have to do with time sucking?  Well, if you are being your most authentic self, time will move exactly the way it should and you will be a happier you.


What is a Virtual Assistant?

A Virtual Assistant or VA is generally a self-employed person who offers online administrative support services. Virtual assistant services can vary from person to person because each VA has their own unique set of skills they bring to the table. So when you are looking for a VA you should determine the set of tasks in which you will need assistance. Depending on scale of your business that may mean hiring several virtual assistants who are experts in their niche.

What is your Niche?

I bet you want to know what is the niche that my virtual assistant services are offered.  Well I work with entrepreneurs who are up-leveling their business and finally need someone who will save them time so they can do the things that light them up.  I am the person who does all the back-end web development for them.  I help them implement all the automated systems they need to create a smooth money making machine.  I also track all the systems so that they will not need to remember everything.  I organize all the information in a easy to find system.  I also do graphical design and help with transition as they grow and tweak their brand with the growth of their company.  If you really want to know what that is all about you should click Skills.

Who do you work with?

I work with a variety of different clients.  Some of my clients are Real Estate Professionals, Property Managers, Real Estate Appraisers, Media Companies, Business Directory Owners, Web Design Firms and so much more.

How would you help me?

Well I always begin with an assessment call where we look at your current website and we discuss your business and your goals.  Then we discuss what problems you have with your website.  Then I give you a FREE audit on what I see that can be update and improved based on my expertise.  If we feel like we connect and then I have you send me a laundry list of things you would like fixed and if you agree to the changes I suggest I will send you a quote for the work.  Once that quote is approved I will make the changes you requested.

Self Improvement and Growth

They say never stop learning.

In my own life I find this is a very true statement. Growth is very important in our lives because if we do not grow we become stagnant. The funny part of being stagnant? It smells! Have you ever been around stagnant water that has no outlet or no fresh supply to it? It has a really stank to it. Just like that if you are stagnant you also smell. Maybe not physically but emotionally and mentally you do.

You should know what that is like. You feel unfulfilled, unhappy in your job, your life, and your relationships. How do you fix being stagnant? First of all stop wallowing in whatever self-pity party you are living in. Its getting you no where fast. Next sit down and think. Think about what you really want in your life. Picture it in your mind really form exactly what you want. Next write down 10 goals or action items you think will take you to what you truly want for yourself.

Next take those 10 goals and rank them 1 to 10 with 1 being the most important goal at this time and 10 being the least important. Next write down three actions that you can do in the next week that will help you toward your 10 goals.

Now you should do those action items and start crossing off some of those goals. Create three more action items when you are done with the first three. Keep in mind your action items need to be attainable smaller goals that work toward the larger goals. You may not actually cross off all the 10 goals right away. They might pass over to the next week.

Each week make a new list of 10 goals. And rank them according to what is most important. Then create your action items to reach those goals. From week to week you will find that sometimes goals stick around with you until you make them and some will fall away as you discover your real priorities.

Along with making goals and attaining them you should start a path to learning. Pick up books and sign up for newsletters and webinars from people who are working or have worked on a similar path that you are following.

Start surrounding yourself with positivity. What you put into the world is what you will get out. So if you are putting out negativity then it will return to you 10 fold. However, when you put out positivity it returns 10 fold. So make new friends that are positive and will build you up. Find inspirational quotes twitter, Facebook and Instagram pages.

Start reading self improvement books and books that will help you make your goals. Apply the principals you learn to your life. Listen to friend and family when they tell you things. Listen to your heart and your gut.

Follow your dreams.

Here is a book that helped me: Change Your Mind and Your Life Will Follow

Self Image and Body Shaming



We live in a world where essentially the ideal woman very often is the fit, perfect hair and perfect teeth with flawless skin.

I am none of these things.  I suffer much like anyone else from self-image issues.  I have probably the worst teeth and my skin is just so sensitive so its never perfect.  My hair sometimes looks awesome though.

I realize that I am not the ideal woman that people picture but I do know that I am amazing in other ways.  I have a lot to offer and I am trying to make the world a better place a little bit at a time.

Maybe you have noticed that most of the time I do not smile for pictures so that my teeth show.  Well frankly, I do not want to show off my missing tooth or the fact that most of my teeth look god awful.    Because of my mental health problems and my high blood pressure I have had to take some rather caustic medications that has essentially killed off all the enamel on all my teeth.  Which means that they are constantly getting cavities no matter how clean I keep them and they are constantly breaking.  Ideally I would just have to get dentures or something.  But that requires money I just do not have.

I am starting to get more people following me on Instagram and my other social media, because I am posting interesting things that are mutually enjoyable for me and them.  I do not mind that at all.  However, I do mind being reminded that I have horrible teeth and that I am not the most beautiful woman in the world.  I try to let stuff like this go, but unfortunately I am a human being and I do have feelings too.

Then I read today, that in London, there is this group of terrible human beings handing out cards that are basically fat shaming people who they feel are not up to their view of perfection.  This just hit home what I am feeling right now.  Why are we so shallow that we can not accept people for who they are fat or skinny?  Why do I have to be perfect in order to gain acceptance?  Why can’t people keep their terrible comments to themselves?  I suppose its karma coming back to me when I have not so perfect thoughts of other people.  But dang why can’t we have nice things?

I will bounce back.  I always do.  Life never gets me down long.  After all I am Awesome Beth!

I lost 70 pounds and Click Here to see how.